Pizza Hut has a new way to introduce Americans more cheese - a cheese pizza crust little stuffed bread bowls.
The chain on Wednesday the launch of a new pizza by 16 semi-circles of cheese that can be pulled and eaten separately surrounded. "Crazy Cheesy Crust," which will be available for a few weeks, it is not the first time Pizza Hut cheese in his crusts.
In 1995, the chain introduced its Stuffed Crust Pizza as a limited time offer, but the pies were such a hit that soon becomes a permanent part of the menu.
Even if fast-food chains are constantly looking to satisfy health-conscious diners, Pizza Hut's latest invention shows Americans still have an appetite for indulgent new creations. Burger King, for example, recently rolled out his first turkey citizen as part of a limited time spring menu. But the menu also a burger stuffed with bacon and cheddar cheese and tater tots stuffed with bacon and sweet onions.
Pizza Hut also offered variations of the cheese-stuffed crust with pepperoni and other toppings hidden inside. Fast-food fanatics can also see the latest pizza has a similar form to the chain's "Crown Crust" pie in the Middle East a year ago. That pie, surrounded by mini-cheeseburgers, are not available in the U.S., but the images of the widely circulated online. In Japan and Thailand, Pizza Hut offered pizza with hot dog stuffed crusts.
Doug Terfehr, a spokesman for Pizza Hut, noted that the cheeseburger and hot dog crusts worked abroad because people often group together the food and pizza as American, so combining them makes sense. He said the Crazy Cheesy Crust was developed specifically for the U.S. market.
A pepperoni slice of the new pie has 390 calories and 20 grams of fat. In comparison, a part of the regular hand-mixed pepperoni listed at 310 calories and 13 grams of fat. A pepperoni slice of Stuffed Crust pie has 340 calories and 16 grams of fat.
The new pies come just before the last four games this weekend, when the pizza sales typically spike. In February, Pizza Hut also his "pizza sliders" as a way to charge sales for the Super Bowl weekend, when people may pizza fatigue.
Pizza Hut has 6,400 locations nationwide and is a unit of Yum Brands Inc., which also owns KFC and Taco Bell. Last year, sales at Pizza Hut restaurants open at least a year rose 3% to flat growth in the previous year.
The metric is a key gauge of health, because it strips out the impact of newly opened and closed locations.
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